Tools For The One Person Marketing Shop
Do More For Less
Economic turbulence typically makes businesses and people alike more cautious with their money. People don’t buy as much, which in turn forces businesses to cut costs. And unfortunately one of the first expenses to go is marketing.
Common questions I’m asked these days when consulting with resource-strapped organizations about marketing are about how to do more with less. Especially in the North American education sector, marketing budgets are tighter than ever.
Fortunately, I’m a big believer in the power of constraints to induce innovation and creativity. As the former Digital Community Facilitator at Ryerson University, I successfully scaled a one-person operation into an award-winning in-house marketing & communications agency.
How did I do that? By arming myself to the teeth with tools and resources that would help me get the job done. Now, marketers love their tools. But as Scott Brinker’s Marketing Technology Landscape Supergraphic series shows, there’s an overwhelming amount to choose from.
That’s why I’ve compiled what I hope is the most definitive list of tools available to us. These are tools that I have either personally used, or have been crowdsourced by my team. They are mostly free, or relatively inexpensive. And they will all help you to transform your ideas into reality.
I’ve created this list with a one-person marketing agency in mind, and I hope to update it annually. Bookmark this page, and refer to it when it’s time to get things done. And don’t hesitate to reach out if you want to know how to use them or if you feel something is missing.
ANALYTICS
Social Media
Web
Social Listening
Automation
COLLABORATION
Communication
Freelancers
Virtual Assistants
Actual Assistants
Scheduling
Screen Sharing
CONTENT
Curation
Forums & Opinions
Publishing Platforms
Optimization
Blogging
Ideas
Writing
Blogging
Guidelines
Discovery
Link Shorteners
CRM
Email Marketing
Business Development
Customer Service
Optimization
DATA AND INTERACTION
Infographics
Forms
Optimization
Dashboards
DESIGN
Applications
Stock Resources
Icons
Fonts
Inspiration
Branding
Website Templates
PSD to WordPress
Mockups & Prototypes
Screenshots
Drawing
Word Clouds
PDF Readers
EDUCATION
Courses
Insight & Inspiration
EXPERIENTIAL
Event Guides
Event Management
Gamification
PRESENTATIONS
Slides
Resume
Portfolio
PRODUCTIVITY
Couriers
Focus
Email Management
Task Management
Project Management
Virtual Assistants
Diagrams
Process
File Storage
Reading
PHOTOGRAPHY
Stock Photos
Mobile Editing
SWAG
SEO
SOCIAL MEDIA
Platforms
Aggregators
Publishing
VIDEO
Video Editing
Screen Capturing
Save Hosted Videos
Live Streaming
WEB DEVELOPMENT
Builders
E-Commerce
Learning
