ARTICLES
Every Project Needs Three Plans: An Upside, Regular, and Downside
At the precipice of a new project, is it possible to mitigate most of the predicted risks?
For Big Ideas: Spend 30% of Your Time Living in the Future
Big ideas rarely reveal themselves to you when you’re stuck in a reactive workflow.
Break Your New Year’s Resolutions Into 90-Day Chunks
Think about the long-term goals that you’ve set for yourself this year. When you will know that you’ve achieved them?
Forget SMART Goals, Set CLEAR Goals Instead
It’s another new year! The good news is that you’ve set new and ambitious goals for yourself.
Avoid Failure with a Premortem
By making it safe for resistors to voice their concerns during the planning phase, you can improve your project’s chance for success.
30 Days to Yeezus: The 1-Month Marketing Plan
This begs the question: Is Kanye West crazy or genius?