I always felt out of place at family gatherings. Other than Aunt Zarina’s husband Rasheed, no one else understood the idea of a digital agency. Growing up, there wasn’t an easy answer for the question of what I planned to do after graduating university. My dad wanted me to be a doctor and my best friends were studying to be lawyers and accountants. And there I was – coding, designing and creating. I was the kid going left when everyone around me was going right.
And so I had find career role models outside of my family and friends. Fellow UTSC alumni like Dev Basu, Satish Kanwar and Arjune Selvarajan as well as professionals like Bhupesh Shah and Divyan Selvadurai began to fill that void. Entering my final year of undergrad, I needed greater foresight. Where were the South Asian titans in my field? It was great that Indra Nooyi was running PepsiCo and Vikram Pandit was running Citigroup, but where were were the South Asian marketing mavens and media moguls?